Blog Central

Explore effective strategies for selling long-term care insurance (LTCi) by addressing common client objections and understanding the nuances between traditional and hybrid policies. This guide emphasizes proactive planning to meet diverse consumer needs.

Stay informed with September 2024 LTCi updates: SecureCare™ III launches an online underwriting questionnaire, Lincoln enhances applications, EquiTrust offers tax-free LTC benefit strategies, and Securian introduces chronic illness riders in California. These innovations highlight the industry's focus on improving client experiences and long-term care solutions.

A recent survey, commissioned by the Certification For Long-Term Care (CLTC) with generous sponsorship support from CareScout, Oliver Wyman, and ET Consulting, highlights significant knowledge gaps in long-term care planning across various income groups.

Explore the 2024 CLTC study focusing on long-term care planning among middle-income Americans. The research identifies obstacles to planning and offers strategies to encourage proactive preparation for future care needs.