August 2026 Industry News and Updates

August 13th, 2026

Why the Hesitation? Delving into a Recent Study of LTCi Perceptions

August 12th, 2026

Here's a number worth sitting with: 74% of consumers say they'll likely need long-term care at some point. Only 33% say they're confident in their current plan to pay for it.

 

Your Clients Want to Talk About Long-Term Care. Are You Bringing It Up?

July 30th, 2026

Here’s a finding that should stop every financial advisor in their tracks: 92% of clients believe their financial professional should discuss long-term care planning with them. And 79% say it’s an expectation — not a nice-to-have. Yet only 45% of clients say they’ve actually had that conversation with their advisor.

Your Wealthy Clients Think They Can Self-Fund Long-Term Care. Here’s Why That’s a Harder Sell Than It Sounds

July 17th, 2026

"You can afford to self-fund long-term care." It’s a line advisors hear — and sometimes say — to high net worth (HNW) clients. But according to Shawn Britt, CLU®, CLTC®, Director of LTC Initiatives at Nationwide Financial, being able to afford it doesn’t make it the right strategy.

July 2026 Industry News and Updates

July 13th, 2026