May 2025 Industry News and Updates
Lincoln MoneyGuard® Online Interview Process
(May 12, 2025) - Updates. Lincoln continues to enhance and expand our digital capabilities to streamline the life insurance new business process. Coupled with electronic submission, online interview enables clients to privately complete applications at a time that’s convenient for them. Currently, more than 75 percent of Lincoln MoneyGuard® life insurance clients complete their applications using online interviews, which leads to a shorter turnaround time and higher average placement rate compared to other methods. Building on the momentum of this success, beginning May 12, 2025, online interviews will be the default method for MoneyGuard applications for clients ages 60 and under.
Mutual of Omaha: The Cost-of-Care Study
(May 5, 2025) - Results are in. Every year, Mutual of Omaha conducts a cost-of-care study in all 50 states, and the results are in. The cost of services continues to rise – the updated figures show the average cost for a home health aide is close to $75,000 per year. We’ve updated our cost-of-care tools to reflect the changes in price for all care settings and to help guide the conversation with clients on how they intend to pay for their long-term care.