Promote Your Professionalism with this CLTC Press Release
This press release is a great tool for attracting press attention and generating publicity. It promotes you as a knowledgeable professional who is able to serve your clients and the community. Because it is not time sensitive, you may use it as soon as you receive your CLTC certification as well as a reminder months later. When it comes to PR, repetition can be helpful.
Instructions
- Download the Press Release in Microsoft Word format or copy and paste the text below into any program of your choosing.
- Just fill in your name and your agency name as indicated.
- Send the release to any local publications, organizations or third parties you're targeting.
- Follow up with a phone call to make sure the addressee received it.
- Let them know you're available to speak, to be quoted, etc.
- Keep them on your mailing and call list until you're top of mind.
Note: This is a generic release. Don't forget to customize it by filling in the blanks with your personal information - name, agency, and address.
Promote Your Professionalism!
This press release is a great tool for attracting press attention and generating publicity. It promotes you as a knowledgeable professional who is able to serve your clients and your community. Use it as soon as you earn your CLTC designation and again as a reminder months later. When it comes to PR, repetition is helpful! Be sure to customize this release with your personal information, then…
- Send to local publications, organizations and/or third parties you're targeting
- Follow up with a phone call to make sure the addressee received it
- Let them know you're available to speak, to be quoted, etc.
- Keep them on your mailing and call list until you're top of mind
_______________ (graduate’s full name) of the _______________ (name of your company, agency, etc.) has been awarded a professional degree in the field of long-term care, Certified in Long-Term Care (CLTC). The program is independent of the insurance industry and focuses on providing financial service professionals the tools needed to meet their client’s long-term care needs.
“The field of long-term care is complex. It intersects with other professions such as financial planning, tax law, home care, government funding and elder law. My ability to serve the community depends on understanding what resources, such as housing and services, clients will need as they age and how they will be paid for,” (Mr. Mrs.) _______explained.
"I have had far too many families ask for my advice on what they can do after a loved one has been diagnosed with Alzheimer’s disease, dementia or some other chronic illness. The fact is there is little that can be done at this point and now these families are faced with years of physical stress and heartache. This is compounded by the reality that paying for care can easily devastate their family’s financial viability,” (Mr. Mrs.) _______stated.
“It is my responsibility to help people understand the emotional, physical and financial consequences associated with providing or paying for care over an extended period of time. It is essential they have this information so they can take action to protect those they love while they have options. I am committed to helping my clients create an appropriate plan to meet their specific needs”, said _________ (last name).
Mr./Ms. _______________can be reached at: _______________ (phone) or _______________ (email). ________________ (Name of your company/agency) is located at _______________ (address).
For more information about CLTC please visit www.ltc-cltc.com.
