William E. Comfort

Bill is the owner of Comfort Assurance Group, LLC - a long-term care specialty agency based in St. Louis, MO.

Bill holds the Certified in Long-Term Care (CLTC) designation and has served as a Master Class instructor since 2001. Bill also serves as the CLTC Director of Training and Development.

Bill started his insurance career in 1991, has been a member of a top-selling employee benefits brokerage agency and sold his first LTC insurance policy in 1992. He has specialized exclusively in LTCi since 2000. He works with individual clients, financial planners, estate planning attorneys, CPAs, investment firms and other insurance agents to develop and fund effective, integrated LTC plans.

Bill has trademarked the phrase "The LTCpro®" to identify his expertise. A former radio and TV reporter, he brings his journalism experience to the complicated world of LTC insurance and long-term care planning as a dynamic speaker, educator and insurance planner.

Bill has been quoted in SmartMoney magazine, The Wall Street Journal, Kiplinger's Retirement Report, the St. Louis Business Journal, the St. Louis Post-Dispatch and other consumer resources. He is also a frequent contributor to financial service industry publications, and consults nationally on LTC insurance issues with the home care industry.

Success Stories

I’ve been selling LTCi for years…this course is excellent for new agents as well as experienced. My selling activities will be completely changed as a result of taking eLearning, because I was emphasizing the wrong things!

-J.H. CLU, ChFC, Mass Mutual