LTC in the News: How to identify ideal prospects for long-term-care insurance
The article "How to Identify Ideal Prospects for Long-Term Care Insurance" provides a comprehensive guide for financial advisors looking to connect with the right audiences for LTCI. Featuring expert insights from seasoned members of the CLTC community, Tom Riekse and Craig Roers, the piece highlights the importance of understanding the unique needs and motivations of different demographics. Key prospects include caregivers, who are often familiar with the emotional and financial toll of providing care, and singles without children, who may lack a built-in support system for future needs. Additionally, individuals aged 45-60 are identified as ideal candidates due to their increasing awareness of health and financial planning.
Business owners and couples who have completed their children's education are also noted as groups with specific opportunities to leverage LTCI for financial security. Throughout the article, Tom and Craig offer actionable tips for advisors, from understanding a prospect’s mindset to tailoring conversations that resonate with their priorities. By blending practical strategies with expert perspectives, the piece serves as a valuable resource for professionals eager to expand their outreach and help more clients secure their future care needs.