February 2024 Industry News and Updates

February 16th, 2024

Thrivent - Lifetime renewals on new business

Thrivent:  Effective Jan. 1, 2024, now offers lifetime renewals on new business.  Going forward, Thrivent has moved from a 10-year renewal cap to lifetime renewals on life-pay policies. 


Bridge - NeverStop

EquiTrust:  If you’ve got clients that have been turned down for LTCI coverage in the past and are looking for a policy that can protect their financial future AND improve their overall well-being, check out Bridge® by EquiTrust. 

It’s the only fixed index annuity that provides: 100% guaranteed medical acceptance if suitable (even if your clients have been turned down for LTC coverage in the past).

o Accelerated underwriting decisions

o LTC coverage AND

o a built-in Wellness Rewards Program!


Tools for Worksite Enrollments (pardot.com)

LifeSecure:  By creating a more flexible enrollment solution for worksite groups, it’s easier than ever for more businesses to offer this important protection to employees. 


13193_155740961 (webdamdb.com)

Lincoln:  Exploring the new life eTicket and MoneyGuard® eApp platform.  On Feb. 12, 2024, Lincoln launched a new user experience for producers who submit electronic life tickets and MoneyGuard® applications from the Lincoln producer website. The new eSubmission Portal will be available on Lincoln’s producer website for Life eTicket and MoneyGuard eApp cases.  The portal uses the same process and questions users are accustomed to, with an updated look and feel that is an extension of Lincoln’s producer website experience.


NewMoneyRates 02-15-2024.pdf (oneamericaemailservices.com)

OneAmerica:  Interest rate updates effective Feb. 15, 2024.  New business interest rates for some OneAmerica® Care Solutions products were effective Thursday, Feb. 15, 2024.

o Annuity Care

o Annuity Care II

o Indexed Annuity Care


13193_155080693 (webdamdb.com)

Lincoln Financial:  Effective Jan. 22, 2024, pricing decreases to MoneyGuard Fixed Advantage® and Lincoln MoneyGuard® II (California only).  There will be no pricing increases as a result of this update.

Pricing improvements

MoneyGuard Fixed Advantage

o Ages 40-70

o Pricing improvements range from 0% to 22%.

o Average pricing discount of 15%.

MoneyGuard II (California)

o All ages

o Pricing improvements range from 11% to 12%.

o Average pricing discount of 12%.

Disclaimer: The opinions expressed within these blog posts are solely the author’s and do not reflect the opinions and beliefs of Certitrek, CLTC, or its affiliates.