CLTC is written out as “Certified in Long-Term Care.” This is the designation name, and graduates in good standing are referred to as “designees.” While that may sound awkward or tentative to you or your clients, it’s the standard as it cannot be used in any usage, context, or with a modifier that could be misunderstood as an individual’s “title” or “position.” This is very similar to the CFP® usage guidelines.
Either should be followed, whenever possible, by the Registered Trademark R in a circle ® or “(R)” if the symbol is not available.
CORRECT:
John Smith, CLTC®
John Smith, CLTC(R)
John Smith, CLTC®
Certified in Long-Term Care® [or (R)]
John Smith
Certified in Long-Term Care® [or (R)]
John Smith is a CLTC® designee.
John Smith holds [or has earned] the CLTC® designation.
John Smith is a Certified in Long-Term Care® designee.
John Smith holds [or has earned] the Certified in Long-Term Care® designation.
INCORRECT:
John Smith
CLTC®
John Smith
CLTC® Professional/Advisor/Specialist (or any other modifier as a “title” or “position”)
John Smith
Certified in Long-Term Care® Professional/Advisor/Specialist (or any other modifier as a “title” or “position”)
John Smith is a CLTC® professional (advisor/specialist or any other modifier as a “title” or “position”).
John Smith is a Certified in Long-Term Care® professional (advisor/specialist or any other modifier as a “title” or “position”).
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